USF Magazine Fall 2012

Volume 54 | Number 3

Cover Story

Research Alliance

Large group of Nielsen employees, several wearing USF shirts, stand by a Nielsen sign.

The USF-Nielsen alliance uniquely positions the university to be a leading center for consumer research.

Read Research Alliance


Weather Watch

New weather center a valuable teaching tool.

Read Weather Watch


Global Conversations

Faculty and students engage global thought leaders.

Read Global Conversations


Consumer Behavior

Professor studies brain reactions to advertising.

Read Consumer Behavior


A Place to Call Home

University Student Center opens at USF St. Petersburg.

Read A Place to Call Home


Scientific Superheroes

Characters make science education fun.

Read Scientific Superheroes


Healing Hearts

New institute focuses on regenerative medicine.

Read Healing Hearts


Searching for Answers

USF team conducts research at a former reform school.

Read Searching for Answers